Meet the
crew
Founders


CEO, Creative Director, Co-Owner
P.F. Fav: "Wild Herb Tonic: Smells like a bougie wilderness spa."


COO, Co-Owner
P.F. Fav: "Wild Herb Tonic: It just smells good. I can't explain it."
Production team


Plant Manager
P.F. Fav: "Amber & Moss: Is really fresh while also being grounded. It’s my go-to scent no matter the season since it makes my space feel calm and cozy."


Supply Chain Coordinator
P.F. Fav: "Golden Coast: Perfect for my summer days, it helps me clear my mind and makes my space feel calm and refreshing."


Inventory Lead
P.F. Fav: "Los Angeles: Los Angeles is a very calming scent for me. It reminds me of evening walks with my dog after the heat lifts."


Inventory Assistant
P.F. Fav: "Wild Herb Tonic: The herbaceous qualities of Wild Herb Tonic blend and balance so well with whatever's cooking at home. Food + this scent make home such a sanctuary for me -- the reed diffuser is my go-to."


Production Supervisor
P.F. Fav: "Los Angeles: Everytime we pour LA at the warehouse it reminds me of fresh laundry and florals 😍"


Production Lead
P.F. Fav: "Los Angeles: The redwood, sea salt and sage creates a warm earthy aroma. Reminds me of classic men's cologne."


Production Assistant
P.F. Fav: "Sweet Grapefruit: Este aroma esta super frutal me recuerda a un arbol de mi provincia."


Production Assistant
P.F. Fav: "Piñon: Feels like being in a cozy forest surrounded by twinkling lights :)"


Production Assistant
P.F. Fav: "Sweet Grapefruit: Reminds me of my children's childhood. I used to make for them a pitcher of
Tang."


Production Assistant
P.F. Fav: "Arroyo Oak: Takes me to a hike where Peruvian peppercorn trees live. It's a guardian to ward off negative energies at home."


Production Assistant
P.F. Fav: "Amber & Moss: This scent reminds me of being a relaxing hike through the woods "
Logistics team


Shipping Lead
P.F. Fav: "Teakwood & Tobacco: Smelling this scent places my mind into relaxation."


Shipping Handler
P.F. Fav: "Sweet Grapefruit: It reminds me of summer gatherings with family with its sweet aroma, we would come together with food and fruit was always a must."
Marketing team


Marketing Manager
P.F. Fav: "Arroyo Oak: How can a scent that's so new be my fave? It's just so damn good. Somehow warm and cool at the same time? Smells like collecting rocks at the creek."


Marketing Generalist
P.F. Fav: "Golden Coast: It's my go-to living room scent, reminds me of time to relax and unwind."


Web Coordinator
P.F. Fav: "Amber & Moss: Love this scent, it was the very first scent I smelled from the brand so when I think of P.F. I think of Amber & Moss."


Development Manager
P.F. Fav: "Arroyo Oak: The dry, aromatic woodiness of this scent is so grounding and reminiscent of the mountains and canyons of Southern California. It feels like home and is perfect all year round!"


Development Lead
P.F. Fav: "Arroyo Oak: Is SO GOOD. The smokiness, earthiness, and warmth is everything I want in a scent."


Development Coordinator
P.F. Fav: "Los Angeles: I can't smell it without thinking of home. There's a comfort and familiarity to it that makes me feel like everything will be alright."
Sales Team


Sales Director
P.F. Fav: "Wild Herb Tonic:Is intoxicating, almost medicinal. It's transportive to not a singular place on a map, but a space in time where feet meet grass, rest is non-negotiable, and connection with nature with the primary language."


Independent Wholesale Lead
P.F. Fav: "Los Angeles: Encapsulates what an L.A. summer feels like. The balmy air at sunset colliding with the smell of perfectly bloomed flowers is part of every core memory I made growing up in this city. "


Key Accounts Lead
P.F. Fav: "Wild Herb Tonic: It's an earthy, herbacious scent. I enjoy the eucalyptus and freshness, it reminds me of camping."


Independent Wholesale Coordinator
P.F. Fav: "Arroyo Oak: Brings back memories of hiking through Southern California as a kid, running through fragrant Oak groves and crossing creek beds by way of stepping stones."


Key Accounts Coordinator
P.F. Fav: "Los Angeles: I grew up in Southern California about an hour inland from the ocean, so naturally I wore Roxy brand clothes and dreamt of being a surfer girl as a child - creating a fondness for beachy scents and white florals. Los Angeles just does it for me recently!"


Customer Care Associate
P.F. Fav: "Teakwood & Tobacco: When I first started dating my wife, she joked that Teakwood & Tobacco was the "official scent" of her apartment, so to me, this is what ~*falling in love~* smells like."


Customer Care Associate
P.F. Fav: "Golden Coast: When I first started working at P.F. - I fell in love with the warm woodiness of Golden Coast and burned it every day at my desk for two months. Now it reminds me of new beginnings and making friends. *awwwwww*"
Brick And Mortar Team


Echo Park Shop Manager
P.F. Fav: "Los Angeles: Reminds me of sitting at a park due to the yarrow. Fresh with a soft hint of floral."


Brooklyn Shop Manager
P.F. Fav: "Arroyo Oak: I've never bathed in the forest, but when I light this candle, I'm taken there and feel nothing but calm."


Retail Associate
P.F. Fav: "Golden Coast: Has been a part of my daily routine lately and I find myself decompressing and relaxed whenever I smell those fresh notes of palo santo and eucalyptus."


Retail Associate
P.F. Fav: Arroyo Oak: Smells just like an out my mum wears, it instantly makes me feel close to her, even though we’re continents apart. It’s warm, grounding and perfectly captures the scent of bark. A scent that feels like a hug from home."


Retail Associate
P.F. Fav: "Piñon: I grew up in northern New Jersey and it reminds me of our gorgeous fall season and the smell of campfires that comes with it - kind of smells like a big warm hug!"


Retail Associate
P.F. Fav: "Golden Coast: From the second I untwist the top of a Golden Coast candle, I’m brought back to every moment in my life where I’ve felt the most at peace. The eucalyptus and palo santo clear my mind of anxiety and gives me flashbacks of swimming in a lake, resting under the sun on a getaway vacation, or having shaved iced on a beautiful day. "


Retail Associate
P.F. Fav: "Amber & Moss: This candle makes me feel closer to nature. brings back memories of being in big sur for my birthday."
Operations Team


Office Manager
P.F. Fav: "Teakwood & Tobacco: Keep it around your home and people won’t be asking ‘what scent is that?’ They’ll just say, ‘your place smells so good.'"


Office Coordinator
P.F. Fav: "Wild Herb Tonic: It's fresh, clean and crisp, with the perfect blend of herb and citrus notes. It's like the perfect cocktail!"


Accounting Lead
P.F. Fav: "Sweet Grapefruit: It reminds me of my favorite season -- SUMMER -- It's refreshing and light. Those warm summer nights and backyard hangouts with friends -- Priceless!"